Portfolio
A journey through startups, projects, and client work spanning 15+ years.
Startups
Ventures I founded or co-founded
| Year | Name | Status | Description |
|---|---|---|---|
| 2025 | Surprise Button | Active | Educational discovery platform for homeschooling families One-click discovery tool helping kids find passions outside any curriculum. Features AI-powered content curation from trusted sources (NASA, PBS Kids, National Geographic), daily parent reports, and COPPA-compliant privacy protection. |
| 2018 | Wizar | Failed | Tool to convert e-commerce images into 3D models for AR Learning: Innovative tech solution but struggled with processing costs and market adoption |
| 2013 | Hogar Impeque | Failed | On-demand home cleaning service for Chile Learning: Similar model to Homejoy, faced challenges with worker retention and unit economics |
| 2012 | Targeter App | Failed | IFTTT-style behavioral targeting platform for web analytics Learning: Great concept but ahead of its time, helped understand the importance of market timing |
| 2009 | Desh Rangila | Failed | E-commerce clothing retail in India Learning: Early entry into e-commerce space, faced challenges with logistics and inventory management |
Products & Projects
Side projects, open source contributions, and communities
| Year | Name | Status | Description |
|---|---|---|---|
| 2025 | DeskCloak | Active | macOS app for instant desktop icon hiding Double-click to hide desktop icons during presentations. Clean, professional screen sharing for Zoom and Google Meet. |
| 2025 | Boxento App | Active | Open-source customizable start page |
| 2024 | Winbox Zero | Active | Reimagining email management through Kanban-style organization AI-powered email categorization with drag-and-drop interface, CASA Tier 2 security verified |
| 2024 | Boxento | Active | Minimalist website builder with block-based design |
| 2021 | Nodesteaders | Active | Community for location-independent entrepreneurs |
| 2020 | Atlas Geopolitica | Active | Multi-factor data platform for country analysis |
| 2012 | Type Zebra | Active | Font testing tool for designers |
Client Work
Consultancy and agency projects
| Year | Company | Projects & Impact |
|---|---|---|
| 2018-2020 | Imille | Technology & UX Director Italian agency based in Santiago, Chile Created unified web platform for 5 countries (Chile, Colombia, Peru, Brazil, Argentina). Single point of contact combining efficient information access with Enel's commercial and editorial vision. Redesigned end-to-end experience for Spain's electricity provider. Implemented accessibility best practices for all user types from the design phase. Falabella Designed "Click & Collect" platform through data analysis and process optimization. Created agnostic design system working across 4 e-commerce brands: Falabella, Tottus, Sodimac, and Linio. Redesigned About Us website to communicate Google's positive impact on Italian ecosystem. First external agency worldwide to work directly with Google on their corporate presence. |
| 2013-2015 | UX Ready | Executive Director (Founder/Owner) Design and development consultancy PedidosYa.com Designed and coded the new blogging platform for Argentina, Brazil, Chile and Uruguay Falabella Design, programming and launch of Club de Restaurantes CMR for Falabella on behalf of Resermap Banco Ripley Design, programming and launch of Restofans Banco Ripley Chile ReserveBar.com Designed and programmed their first responsive website HogarImpeque.cl Tech partner in charge of design + technology + SEO Joldit.com UX consultancy for improving marketplace design |